OLIVER HANSEN
Online Portfolio
BELOW YOU will find examples of MY professional work.
This Portfolio is broken down into four sections
online/web design — Social media design — Print Design — marketing
online/web design
WEB SLIDERS
Title: Royal Wedding Themed Web Slider
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with creating a web slider inspired by the Royal Wedding for the Lotteries.com homepage. As well as creating the artwork, I was tasked with coming up with the tagline for the campaign. The artwork within this graphic was replicated and used in other sections of Lotteries.com's online marketing collateral i.e. email banners, social media graphics, etc.
Software Used: Photoshop
Title: Venice Themed Web Slider (French)
Client: The Lottery Centre
Employer: Crow Computing
Description: I was tasked with creating a web slider inspired by European travel destinations for The Lottery Centre's homepage. The Lottery Centre has four different sub domains, that serve four different audiences (people that speak English, French, Portuguese and Spanish). With the help from an in-house French translator, I was able to create the above banner with a French tagline. The artwork from this web slider was replicated and used in other sections of The Lottery Centre’s online marketing collateral i.e. email banners.
Software Used: Photoshop
MOBILE BANNERS
Title: Rome Themed Mobile Banner
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with creating a mobile banner inspired by European travel. The mobile banner was used on mobile versions of the Lotteries.com site.
Software Used: Photoshop
LANDING PAGES
Title: Puzzles4fun Home Page design
Client: Lotteries.com
Employer: Crow Computing
Description: Puzzles4fun was an online games site created for Lotteries.com lead captures. I was tasked with designing the landing page for the site. Once the designs were approved by the client, I exported the elements and gave them to our in-house front-end designer who then implemented them into the live site.
Software Used: Photoshop
Title: Puzzles4fun Soccer World Cup Themed Landing Page Redesign
Client: Lotteries.com
Employer: Crow Computing
Description: Puzzles4fun ran a number of different themed word search competitions. During the 2018 World Cup, they ran a word search campaign based off of the competition. I was tasked with designing the elements for the word search page.
Software Used: Photoshop
MAILER PACK LANDING PAGES
Title: Simpsons Direct TLC (The Lottery Centre) Activation Mailer Landing Page
Client: Lotteries.com
Employer: Crow Computing
Description: Crow Computing’s major client, IMME, has two major brands, Lotteries.com and the Lottery Centre. The offline marketing for both brands is taken care of by a company based out of Liverpool in the UK. The offline marketing company sent out a mail pack to convert TLC (The Lottery Centre) customers over to Lotteries.com. I was tasked with creating a landing page that reflected the mailer, that had been sent out. This landing page acted as the gateway between offline and online. I created both the header banner and ‘100% Cash Back’ GIF. I collaborated with Crow Computing’s lead front-end developer to implement the elements into the final landing page.
Software Used: Photoshop
BLOG BANNERS
Title: The Top 5 Biggest EuroMillions Winners Ever!
Client: Lotteries.com
Employer: Crow Computing
Description: In order to maintain an effective social media presence for Lotteries.com, copy writers from Crow Computing would write daily blog articles on various subjects and post them to Lotteries.com’s social media feeds. I would be tasked with creating the artwork and blog banners that would accompany these articles.
Software Used: Photoshop
PPC BANNER ADS
Title: EuroMillions 5 for 5 PPC Ad
Client: Lucky Street Media
Employer: Crow Computing
Description: Working along side Crow Computing’s affiliate manager, I made banner adverts for his affiliates to run traffic to our campaign landing pages.
Software Used: Photoshop
GIF BANNERS
Title: Sky High Jackpots GIF Banner
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with creating a GIF banner that would advertise the betting section of the Lotteries.com website on the blog pages. The aim was to convert blog readers into customers. I created the GIF in Photoshop and then gave the exported GIF to the lead front-end developer, who then implemented the GIF onto the site.
Software Used: Photoshop
HTML5 BANNERS
Title: Sky High Jackpots HTML5 Banner
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with creating a complex, animated banner that would work in unison with the above mentioned GIF banner on the blog section of the Lotteries.com site. To achieve a more complex banner, I used Google Web Designer to create a HTML5 banner. Once I had designed the banner, I exported it from Google Web Designer and gave it to the lead front-end developer who implemented it onto the blog.
Software Used: Google Web Designer
EMAIL BANNERS
Title: Lotteries.com EuroJackpot Email Banner (English)
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with creating an email banner to accompany a EuroJackpot reminder email. The banner was to portray the idea of European travel i.e. what you could do if you won the EuroJackpot. I created the banner in Photoshop and gave the exported file to the Digital Marketing Specialist on my team, who then imported the email banner into our email marketing software (Silverpop) and then proceeded to send out an e-blast .
Software Used: Photoshop
Title: The Lottery Centre Australian Superdraw Valentines Day Email Banner (Portuguese)
Client: The Lottery Centre
Employer: Crow Computing
Description: I was tasked with creating an email banner to accompany an Australian Superdraw reminder email that was sent out to an active Lottery Centre Portuguese email list. The artwork for this email banner was resized from other elements I had created for this campaign. The translation for the Portuguese tagline was created by our in-house Portuguese translator.
Software Used: Photoshop
EMAIL FOOTER BANNER
Title: Winter Promo Email Footer Banner
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: I was tasked with creating an email footer banner to to advertise Wallace & Stratton’s winter promotion. The banner was linked up to an online form where people could register for the competition. The banner were placed in the footer of everyone’s email company wide.
Software Used: Photoshop
DIGITAL ORDER FORM
Title: ModularWalls & POP UP DESKS Collaboration - Digital Order Form
Client: ModularWalls & POP UP DESKS
Employer: ModularWalls
Description: During the 2020 Covid-19 outbreaks, a lot of Australian businesses struggled. ModularWalls was apart of the ‘building & infrastructure sector’ that was considered an essential service, so its business was not interrupted. Unfortunately, for ModularWalls sister company, Display Wise, they were not so lucky. Being in the events industry, most of the companies cashflow was diminished due to government imposed restrictions. With quick thinking, they were able to repurposes their factory and it’s tools to design a new product that they could take to market and attempt to save their business. As apart of Display Wise’s launch of their new product ‘POP UP DESKS’, ModularWalls ran a promotion where with every order over $2000, they would giveaway a free ‘POP UP DESK’. I was tasked with creating, the flyer/ digital order form for this campaign. With the social distancing laws in place, we thought it would be best to have the form digitised, as to avoid any unnecessary contact between trade partner and client. I used InDesign to create the flyer and then Adobe Acrobat to make the form ‘digital’.
Software/Platforms Used: InDesign, Adobe Acrobat
NEW WEBSITE WALK THROUGH VIDEO
Title: Lotteries.com New Website Walk Through Video
Client: Lotteries.com
Employer: Crow Computing
Description: The Crow Computing back-end and front-end development teams did a complete redesign and relaunch of the Lotteries.com website. So that it would not be confusing for our current customer base, I made a website walk through video, which explained all of the new features to them.
Firstly, I wrote the script for the voiceover artist. I then used Camtasia to record the new website and its various features. I then used the online platform Fiverr to find a voice actor, who I then commissioned to record the voiceover. I synced everything in Premier Pro and exported the final product, which was given to the Digital Marketing Specialist on my team, who uploaded it to the Lotteries.com YouTube channel and then emailed a link to the active Lotteries.com users.
Software/Platforms Used: Photoshop, Premier Pro, Camtasia, VYOND, Fiverr.
social media design
FACEBOOK COVER PHOTO
Title: Skeuomo Facebook Cover Photo
Client: Skeuomo
Employer: Freelance
Description: I was given a brief which required me to create a cover photo for Skeuomo’s Facebook page. The cover photo aimed to get the attention of 18-26 year old artists.
Software Used: Photoshop
FACEBOOK COVER VIDEO
Title: Australian Superdraw Facebook Cover Video
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with creating a cover video to advertise the Australian Superdraw $21 Million Jackpot on the Lotteries.com Facebook page. For this brief we did not have any video footage so I instead sourced a large photo from Shutterstock and imported it into Premier Pro. I then animated the camera movement to go from left to right, across the large photograph, in turn creating a video. The sound and text animations were added in Premier Pro.
Software Used: Premier Pro
FACEBOOK ABOUT US COVER PHOTO
Title: Lotteries.com ‘About Us’ Cover Photo
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with creating a cover photo for the ‘About Us” section on the Lotteries.com Facebook page. The cover photo had to encapsulate the Lotteries.com product, as well as clearly display the strict Gamble Aware/18+ logos (as per the U.K Gambling Commission Guidelines).
Software Used: Photoshop
FACEBOOK ADVERT GRAPHICS
Title: GHOST Product Advert
Client: Get Some Supps Melbourne
Employer: Get Some Supps Melbourne
Description: I was tasked with creating a graphic for a Facebook Single Image Ad. The aim of the advert was to firstly capture the attention of our target market (18-24 year old males who have an interest in body building and working out) and then make them aware that ‘Get Some Supps’ stocks GHOST products, which would hopefully result in them clicking on the ad and making a purchase on the site.
Software Used: Photoshop
INFOGRAPHICS
Title: Long Distance Relationships - Infographic
Client: Vidao Messenger Inc
Employer: Vidao Messenger Inc
Description: Vidao was a messaging app that operated similar to ‘Whats App’, but offered the added ability of being able to transfer word documents and presentation files within the app. The aim of this infographic was to highlight how technology can help us in every facet of our lives, including falling in love. This infographic was posted on Vidao’s Facebook page and was accompanied by a link to a blog article, which discussed this topic in more depth.
Software Used: Photoshop
VIDEO INFOGRAPHICS
Title: Why Play The US Powerball? Infographic Video
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with taking the information from a blog article and condensing it down into a video format. The video did two distinct tasks: Social conversions and boost SEO rankings. Firstly it was placed onto Lotteries.com’s Facebook page, along with a link to the US Powerball betting section of the Lotteries.com site. The aim was to capture our audiences’ attention and convince them to place a bet. Secondly, it was placed into the blog article that it related to in order to elevate the SEO ranking for that particular page.
Platforms Used: VYOND
FACEBOOK IN STREAM GRAPHIC
Title: Vidao Spring Giveaway
Client: Vidao Messenger Inc
Employer: Vidao Messenger Inc
Description: As a marketing department we were tasked with improving the download rates of our free messaging app. We decided to run a social campaign where we would giveaway a new iPhone 7 or Samsung Galaxy 7. This was the in stream graphic I created for the advert. I used Photoshop to complete this task. The campaign resulted in 120 downloads over a two week period, increasing our tally of total users from 100 to 220.
Software Used: Photoshop
FACEBOOK VIDEO ADVERT
Title: Travel Europe With Vidao
Client: Vidao Messenger Inc
Employer: Vidao Messenger Inc
Description: As a marketing department we were tasked with improving the download rates of our free messaging app. We decided to tackle this task by creating a video which highlighted the ways in which Vidao Messenger can help you when you’re travelling. I created this advert using After Effects for the animations, as well as Premier Pro to add in the voiceover, music tracks as well as cut the additional video clips together. All of the footage in this advert is stock footage bought from the Envato marketplace.
Software/Services Used: After Effects, Premier Pro, Envato
FACEBOOK ON PAGE GAMES
Title: Where Should You Kick? - Free Bet Giveaway
Client: Lotteries.com
Employer: Crow Computing
Description: To increase interaction and engagement on the Lotteries.com Facebook page, we would often run contests that gave away free bets, in exchange for people liking and commenting on our posts. I would create a number of these graphics in Photoshop. The above example is from our World Cup 2018 campaign. Throughout the World Cup we would publish a different soccer-related guessing game, every few days. We had zero advertising budget for these games, however, the organic engagement for these contests was very high.
Software Used: Photoshop
INSTAGRAM GRAPHIC
Title: 1K Followers Graphic
Client: Suite20Seven Designs
Employer: Suite20Seven Designs
Description: I created this graphic to commemorate the Suite20Seven Designs Instagram page getting to 1K followers. This was posted to Instagram along with a thank you message.
Software Used: Photoshop & Illustrator
INSTAGRAM FEED DESIGN
Title: Wallace & Stratton Instagram Feed Design
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: Whilst working at Wallace & Stratton I was put in charge of the company’s Instagram account. As Instagram is a very aesthetic platform, I came up with the concept of #WallaceStrattonFeatureProperty. Where I would feature the hero images of the best properties that the agency had for sale. Working within the physical constraints of the platform, I created a template in Photoshop that was 1080px high by 3240px wide. This allowed me to drag images of the properties into my template and I could replicate the space I would have on the Instagram platform. I would then export the 3 squares and along with a square CTA graphic (with the agents phone number) and post them to the company’s Instagram. The aim of this exercise was to firstly create an aesthetically pleasing Instagram page and secondly drive traffic for the agents.
Software Used: Photoshop & Illustrator
TWITTER COVER PHOTO
Title: “Score The Winner” World Cup 2018 Twitter Banner
Client: Lotteries.com
Employer: Crow Computing
Description: Throughout the 2018 World Cup, Crow Computing ran a number of marketing campaigns inspired by the World Cup. I was tasked with designing the creative that would be central for the entire campaign. At the time, the tagline for Lotteries.com was ‘Sky High Jackpots’ and the creative had to play off of that tagline but also relate to the World Cup. The above graphic was approved as the final artwork for the campaign. The artwork was also used in the Lotteries.com homepage web slider, Facebook cover photo and email banners.
Software Used: Photoshop
TWITTER IN STREAM GRAPHICS
Title: Post Game Summer Gordo Offer - World Cup Twitter Campaign
Client: Lotteries.com
Employer: Crow Computing
Description: Throughout the 2018 World Cup, Crow Computing ran a number of marketing campaigns inspired by the World Cup. We used Twitter as a real time social media platform to engage with followers of the World Cup and push our lottery products to them. We did this by using trending hashtags, as well as tweeting post-game deals, along with the match results. I created the above graphic for after the pool match between Spain and Morocco. The product in the post game offers would often features lotteries from the particular country who had just played. (Summer Gordo is the largest Spanish lottery that Lotteries.com offers)
Software Used: Photoshop
LINKEDIN INSTREAM GRAPHIC
Title: New Agent - Welcome Graphic - LinkedIn
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: Wallace & Stratton was a company on the rise, they used LinkedIn as a way to promote the outstanding culture they were building as a company. Every-time we would have a new agent start, I was tasked with creating a welcome graphic and then posting it on LinkedIn.
Software Used: Photoshop
YOUTUBE CHANNEL TRAILER
Title: Lotteries.com YouTube Channel Trailer
Client: Lotteries.com
Employer: Crow Computing
Description: I was tasked with creating a channel trailer for the Lotteries.com YouTube Channel. The idea of the channel trailer was to educated newcomers to the Lotteries.com YouTube page on who exactly Lotteries.com was and what service they offered. The aim was to get people to sign up with Lotteries.com after they watched the video. I used Vyond to create the animations and commissioned a voice over artist on Fiverr to record the voice over and then used Premier Pro to cut it all together.
Software Used: Vyond, Premier Pro, Fiverr
YOUTUBE COVER PHOTO
Title: Lotteries.com TT Race YouTube Cover Photo
Client: Lotteries.com
Employer: Crow Computing
Description: During the summer of 2018, Lotteries.com sponsored motorcycle rider Andrew Dudgeon, as well as sidecar racers Stuart Christian and Craig Melvin (Melvin Racing) in the Isle of Man TT race. I was tasked with creating the marketing collateral for all online media channels. The crux of this campaign was that Lotteries.com were giving away a trip for two to the TT Races, where the winners could have a meet and greet with the riders that Lotteries.com were sponsoring. The YouTube cover photo was designed to reference this contest.
Software Used: Photoshop
YOUTUBE PRE ROLL AD
Title: Lotteries.com TT Race YouTube Pre Roll Ad
Client: Lotteries.com
Employer: Crow Computing
Description: During the summer of 2018, Lotteries.com sponsored motorcycle rider Andrew Dudgeon, as well sidecar racers Stuart Christian and Craig Melvin (Melvin Racing) in the Isle of Mann TT race. The crux of this campaign was that Lotteries.com were giving away a trip for 2 to the TT Races, where the winners could have a meet and greet with the riders that we were sponsoring. As a marketing department we decided to run a YouTube Ad Campaign in order to get more sign ups for Lotteries.com and the contest. I was tasked with creating the video advert, as well as liaising with our partner digital agency ‘Smithfield’ who would be running the YouTube Ad campaign for us. I created the video with the use of stock video, music and footage from Shutterstock and then complied everything together in Premier Pro.
Software Used: Premier Pro
YOUTUBE BUMPER AD CAMPAIGN
Title: Lotteries.com TT Race - Melvin Racing - Bumper Ad Campaign
Client: Lotteries.com
Employer: Crow Computing
Description: Building off what we made with the above ‘Pre Roll Campaign’, we utilized another format of YouTube’s advertising platform, in the form of “Bumper Ads’. We focused on the sidecar racing team ‘Melvin Racing’ and aimed to highlight their funny personalities, which would hopefully engage viewers and make them want to click. The videos came from a longer, full length interview, which went for about 25 minutes, but I cut it down into this six-second highlight form, in order to meet bumper ad specifications. Again, as with the pre roll campaign, I liaised with our partner digital agency ‘Smithfield’ who ran this campaign for us on YouTube.
Software Used: Premier Pro
print design
SALES SHEET
Title: Vidao Connect Sales Sheet
Client: Vidao Messenger Inc
Employer: Vidao Messenger Inc
Description: Vidao Messenger was pitching for another round of seed investment and wanted to present a sales sheet to its potential investor which showcased the new features that the app was going to have. I was tasked with creating a sales sheet, that highlighted these new features.
Software Used: InDesign
PRODUCT INSTRUCTIONS
Title: BHA220 Instructions
Client: Britzgo
Employer: Freelance
Description: Britzgo needed product instructions created for their BHA220 Digital Amplifier. They provided me with images they had taken on site and I was tasked with creating foldout instructions which would be included inside the packaging of the product.
Software Used: InDesign
ANCHOR ADVERT
Title: Hibiscus Coast Matters - Anchor Advert
Client: Matt Wafer Real Estate
Employer: Wallace & Stratton
Description: Matt Wafer had recently won the rights to list the Wainui Estate. As apart of his marketing campaign Matt ran a series of anchor advert in the Hibiscus Coast Matters publication. I was tasked with designing this advert for him.
Software Used: InDesign
1/4 PAGE ADVERT
Title: Team Terry Jones - 1/4 Page Advert, NZ Herald Homes
Client: Team Terry Jones
Employer: Wallace & Stratton
Description: Team Terry Jones ran a personal promo advert in the New Zealand Herald publication. Team Terry Jones supplied me with the copy for the advert and I was tasked with designing it.
Software Used: InDesign
1/3 PAGE ADVERT
Title: Sarah O’Gorman - 1/3 Page Advert - Kingsway Primary School / Connect Magazine
Client: Sarah O’Gorman
Employer: Wallace & Stratton
Description: Sarah O’Gorman was looking to improve her personal brand within her farming area. As apart of his branding campaign Sarah ran a series of 1/3 page adverts in the Kingsway Primary School / Connect Magazine. I was tasked with designing this advert for her.
Software Used: InDesign
1/2 PAGE ADVERT
Title: Scott Point Estate - 1/2 Page Advert, NorWest News
Client: Wesley Gerber
Employer: Wallace & Stratton
Description: Wesley is an agent who primarily works alongside developers and sells their house and land packages. I was tasked with creating an advert for this development. This ad that ran in NorWest News publication.
Software Used: InDesign
FULL PAGE ADVERT
Title: Netherton Street - Full Page Advert, Central Leader
Client: Sarah O’Gorman
Employer: Wallace & Stratton
Description: Sarah O’Gorman won the rights to list and sell the property at 20 Netherton Street, New Windsor. As apart of her marketing campaign she ran a full page advert in the Central Leader publication. I was tasked with creating an advert for this property.
Software Used: InDesign
FRONT PAGE ADVERT
Title: De La Mer Front Page Advert, Hibiscus Coast Matters - Welcome Home
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: Wallace & Stratton had recently won the rights to list and sell the De Le Mer housing development. As apart of the ongoing marketing campaign for this development, Wallace & Stratton ran a front page advert in the Hibiscus Coast Matters - Welcome Home Publication. I was tasked with creating this advert
Software Used: InDesign
BUSINESS CARDS
Title: High End Client Business Cards
Client: Stefan Powney
Employer: Wallace & Stratton
Description: Every agent is supplied with a standard set of business cards, when they first begin at Wallace & Stratton. In a quest to differentiate Wallace & Stratton from the rest of the over saturated ‘agent market’. I created a set of ‘High End Client Business Cards’ for the company’s top agents. These business cards were printed on a much thicker stock compared to the companies standard cards and as an extra bit of class they had the company logo embossed into the front side of the card.
Software Used: Illustrator
JUST SOLD DLE’S
Title: 20 Wiseley Road DLE’s
Client: Terry & Janet Jones
Employer: Wallace & Stratton
Description: Terry & Janet Jones had recently sold a property for one of their clients at 20 Wiseley Road, Hobsonville. As apart of an ongoing marketing campaign Terry & Janet got me to design a DLE which featured a summary of their latest sale. This would then be sent out to the other people within their ‘farming area’ and in theory lead to new clients for them.
Software Used: Illustrator
OPEN HOME DIRECTIONALS
Title: Sarah O’Gorman - Open Home Directional
Client: Sarah O’Gorman
Employer: Wallace & Stratton
Description: As apart of an agents campaign of selling their clients home. They will run a number of different open homes to show potential buyers through their clients home. An Open Home Directional is an essential part of any open home, The signs themselves are placed on a metal stake in the ground and help guide people around the neighbourhood and into the home which they are showcasing. I was tasked with designing Sarah’s signs.
Software Used: Illustrator
B2C FLYER
Title: Matt Corin Promotional Flyer
Client: Matt Corin
Employer: Wallace & Stratton
Description: As a way to improve business Matt Corin would do letter box drops with promotional flyers. He would often include a special deal within this flyer too. I was responsible for taking all of the information that Matt wanted to express and package it up into a two-sided flyer.
Software Used: Illustrator & Photoshop
B2B FLYER
Title: Trade Partner Recruitment Flyer
Client: ModularWalls
Employer: ModularWalls
Description: ModularWalls are Australia’s leading supplier of modular exterior walling, fencing and noise barrier systems. They have a trade partner network that installs their manufactured products all around Australia. In a bid to increase the size of their trade partner network, the above flyer was created and handed out at trade shows in Melbourne, Brisbane & Sydney. I was not only tasked with creating the design for this flyer, but also capturing original photography used on the front page of the flyer.
Software Used: InDesign, Photoshop & Illustrator
NEWSLETTER ADVERT
Title: Flights To Japan - Newsletter Advert
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: As a way of promotion the agents will put out monthly newsletters in their local farming areas. These newsletters will include statistics about what has sold, as well changes in C.V etc. As well as this the agents can include information about the companies latest promotions. During the lead up to the 2019 Rugby World Cup, I came created a promotion, where if someone listed and sold with Wallace & Stratton agent, they would win flights from Auckland to Japan, so that they could go and watch the All Blacks play in the RWC. As well as creating the concept for the campaign, I also created the graphics. Above you can see the advert that was created for back to back pages in the agents newsletters.
Software Used: Photoshop
KEY NOTE PRESENTATION
Title: Tremains Group - Key Note Presentation
Client: Ben Macky
Employer: Wallace & Stratton
Description: The Managing Director at Wallace Stratton, Ben Macky got invited to do a Key Note Speech at a Real Estate conference in Tauranga. I was tasked with creating the presentation that would go along with his speech.
Software Used: Powerpoint
COLOURING IN SHEET
Title: Halloween Colouring In Sheet
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: As apart of a branding exercise, I created Halloween themed colouring in sheets to give out to the local schools around the Wallace & Stratton offices. As Wallace & Stratton was a new brand it was great cost effective way to get the brands name out into the local community.
Software Used: Illustrator Photoshop
A3 TALL BROCHURE
Title: 51 Blacks Road, Greenhithe - A3 Tall Brochure
Client: Sarah O’Gorman & Sam Cho
Employer: Wallace & Stratton
Description: As apart of an agents campaign of selling their clients home. They will run a number of different open homes to show potential buyers through their clients home. There is a range of print material that is required to ensure that these open homes run smoothly and that potential buyers can get the information required to help them make an informed buying decision. An A3 tall brochure is great little information source that are handed out to guests whilst at open homes. I was tasked with creating one for the sale of 51 Blacks Road.
Software Used: InDesign
BILLBOARD ADVERT
Title: De La Mer - Billboard Advert
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: Wallace & Stratton had recently won the rights to list and sell the De Le Mer housing development. As apart of the ongoing marketing campaign for this development, Wallace & Stratton ran a digital billboard advert on Hibiscus Coast Highway in Orewa. I was tasked with designing this digital billboard advert.
Software Used: Photoshop
SHOPPING MALL DOOR ADVERT
Title: De La Plage - Silverdale Mall Door Advert
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: Wallace & Stratton had recently won the rights to list and sell the De Le Plage housing development. As apart of the ongoing marketing campaign for this development, Wallace & Stratton ran a door advert at the Silverdale Mall. I was tasked with designing this door advert.
Software Used: Photoshop
SIGNBOARD
Title: Wallace & Stratton Property Management - Rental Signboard
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: Wallace & Stratton have a property management department that handles the rental side of their business. I was tasked with creating a generic ‘For Rent’ signboard that could be used multiple times. I designed the signboard in Illustrator and sent it off to ABC Photosigns (the signboard installation company that Wallace & Stratton used) who would then print it out and erect it where needed.
Software Used: Illustrator
MAGNETIC LIST
Title: Ben Macky - Magnetic List
Client: Ben Macky
Employer: Wallace & Stratton
Description: As apart of the ongoing personal branding of an agent, most agent will get branded presents that they can leave with their clients after a successful sale. One of these said items is a magnetic list for your fridge. I was tasked with creating this for Ben.
Software Used: Illustrator
INVITATION
Title: Orchard Lane Invite
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: Wallace & Stratton had earnt the sole listing rights to a new housing development called ‘Orchard Lane’. To inform their data base they hosted a party/information evening at their offices. I was responsible for creating the invites that would be sent out.
Software Used: Illustrator & Photoshop
Marketing
LEANNE’S LOTTO ADVENTURES INSTAGRAM CAMPAIGN
Title: Leanne’s Lotto Adventures Instagram Campaign
Client: Lotteries.com
Employer: Crow Computing
Description: Using Instagram as a platform, myself and the lead copy writer created a marketing campaign which, at its core, told the fictional story of serial lottery winner ‘Leanne’. The story was played out with daily posts on Instagram, allowing users to live vicariously through the character.
As this was an ongoing story, I created a landing page which was linked in the Lotteries.com Instagram bio and served as a hub for new people to the story. (This customer journey can be viewed in the summary video further down). The landing page contained a summary of the story from the very beginning, as well Leanne’s top destinations and, most importantly, an email capture.
The short term goal of this campaign was to get people to sign up for lottery notifications, so that they could ‘PLAY THE LOTTERY LIKE LEANNE’. Once they provided their email address and agreed to hear from us, they would go onto our ‘FRIENDS OF LEANNE’ emailing list, where we would market our lottery products to them via their emails. The aim of the campaign was to get people interested in lotteries by following Leanne’s story and then convert them into leads once they came to the landing page.
MY ROLES WITHIN THIS CAMPAIGN:
< BRANDING
< MERCH
< VIDEO EDITING
< PHOTO EDITING
CUSTOMER JOURNEY >
Software/ Platforms Used: Photoshop, Unbounce, Premier Pro
SOCIAL MEDIA COVERAGE
Title: Wallace & Stratton Quarterly Awards Social Media Coverage
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: At Wallace & Stratton I was responsible for creating content and maintaining all of its social media channels (Facebook, Instagram & LinkedIn). Every quarter W&S would host a quarterly awards ceremony, to acknowledge its highest achievers. Below you will see the coverage that I did for "‘W&S’s October 2019 Quarterly Awards’.
Platforms Used: Facebook, Instagram, LinkedIn
Pre awards linkedin Video update
Linkedin Post event summary
linkedin award winners appreciation post
InstAgram Stories behind the scenes
FACEBOOK post event summary
Pre awards Facebook video update
facebook award winners summary
BEHIND THE CURTAIN WITH W&S
Title: Wallace & Stratton ‘Behind The Curtain’ Facebook Marketing Campaign
Client: Wallace & Stratton
Employer: Wallace & Stratton
Description: Behind the Curtain with Wallace & Stratton was a marketing initiative that I spearheaded. The idea behind the campaign was to highlight the human element of the W&S agents. I created everything for this campaign from the branding to the social media copy and even the photos themselves. The ‘Behind The Curtain’ was incredible successful in promoting the W&S brand, as well as creating new work for the agents. Below you can find some examples of the social media posts that we did.
Software/ Platforms Used: Lightroom, Illustrator, Facebook (Facebook Ads Manager)